IN THE SPOTLIGHT

Featuring insights from Elsa Laloum (AHAVA), Camilla Paulsson (Lumene), Tianyi Kiy (The PCA Companies) and Luis Blanco Alvarez (Wella/OPI) at TFWA Cannes this year. At the TFWA World Exhibition & Conference in Cannes 2025 , one theme dominated founder, brand and retail conversations: travel retail is transforming faster than many brands realise. With international passenger flows rising and airports becoming strategic retail destinations, the shopper passing through these spa

Featuring insights from Clara Giusta (PATYKA), Deniz Sezer Günay (Atelier Rebul), Fatine Amor (marocMaroc), Olivia Jo (CHOUCHOU TOKYO) at TFWA Cannes this year. At TFWA World Exhibition & Conference in Cannes this year, artificial intelligence wasn’t presented as a bold creative revolution. Instead, it appeared quietly, in translation workflows, content preparation, product referencing, and the backstage operations that shape how beauty brands communicate. Across our intervie