Where Beauty Founders Draw the AI Line
Atelier Rebul calls AI another colleague. BBODY calls faking a result a scam. Between them sit the founders letting AI think but never finish. Days before the EU AI Act's transparency rules apply, the spread is the story.
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Five desks, and nothing else
In the spotlight
Interviews. The people running brands, retailers and distributors, in their own words.
Trend watch
What we saw at the fairs and in the channels, and whether it is a shift or a season.
The fine print
Regulation, labelling and claims. What changed, when it bites, what to do.
Machine learnings
AI in beauty. What it is actually good at, where it is oversold, and what has to be disclosed.
Money moves
Deals, funding, distribution and expansion. Who paid what, and why it matters.
Two regions, covered properly, instead of everywhere covered thinly.
Europe
Regulation sets the pace here, so we read it before it lands. EU labelling, claims and the AI Act, plus the retailers and distributors deciding what reaches a shelf.
The Middle East
Growth, fragrance and travel retail. We report from Beautyworld Middle East and follow the regional houses and buyers who rarely get asked what they think.
One email. What changed, and what it means for your brand.
Written for the people who have to act on it: brand owners, distributors, regulatory leads and buyers across Europe and the Middle East.
