IN THE SPOTLIGHT

Today's beauty industry has never been more dynamic. Consumer expectations shift faster than ever, shaped by technology, generational change, and the pursuit of authenticity. In this microclimate of microtrends and mega-disruption, brands that win are those that stay true to who they are, while staying close to who the consumer is becoming.  For Mariann Noureddine , a seasoned commercial leader and brand strategist, success begins with a simple yet essential principle: servin

Featuring insights from Elsa Laloum (AHAVA), Camilla Paulsson (Lumene), Tianyi Kiy (The PCA Companies) and Luis Blanco Alvarez (Wella/OPI) at TFWA Cannes this year. At the TFWA World Exhibition & Conference in Cannes 2025 , one theme dominated founder, brand and retail conversations: travel retail is transforming faster than many brands realise. With international passenger flows rising and airports becoming strategic retail destinations, the shopper passing through these spa

Featuring insights from Clara Giusta (PATYKA), Deniz Sezer Günay (Atelier Rebul), Fatine Amor (marocMaroc), Olivia Jo (CHOUCHOU TOKYO) at TFWA Cannes this year. At TFWA World Exhibition & Conference in Cannes this year, artificial intelligence wasn’t presented as a bold creative revolution. Instead, it appeared quietly, in translation workflows, content preparation, product referencing, and the backstage operations that shape how beauty brands communicate. Across our intervie

Tri-Balm, Formulae Prescott’s bestselling multifunctional solid cleanser created with a food-based formulation. Luxury skincare in 2025 is shifting away from excess and toward purposeful efficiency. As consumers gravitate to routines that are cleaner, faster and grounded in wellness, a new interpretation of premium is taking hold. Formulae Prescott has emerged as one of the clearest expressions of this shift, driven by founder Pauline Prescott’s belief that modern luxury is d

Nikki Hutchings, beauty educator, assessor and founder of Angel-Bow. The beauty industry has undergone an extraordinary transformation over the past two decades. Once a service-based craft, it has evolved into a sophisticated, multidimensional field powered by science, education, and creativity. Few have witnessed this evolution more closely than Nikki Hutchings, whose career spans over 20 years in education, assessment, and entrepreneurship. From the rise of skincare as a cu

Investing in the Future of Beauty Over the past decade, the beauty industry has evolved from a retail-driven business into one of the most dynamic arenas for venture investment. Digital channels, D2C models, and culturally fluent branding have created unprecedented opportunities for scalable growth. Yet, as an experienced investor with deep expertise in consumer goods and beauty, explains, successful investment in this industry requires more than capital: it demands insight,

Amorepacific’s immersive travel-retail activation, designed to capture fleeting traveller moments with K-beauty storytelling and sensory impact. The New Art of Travel Retail In a market defined by quick interactions and even quicker impressions, the challenge of travel retail has never been greater. For Brian Byungjae Lee Amorepacific’s success lies in the ability to connect within seconds. “Travel retail customers are very different from regular consumers,” he explains. “Th

Abdullah Ajmal, Deputy COO of Ajmal Perfumes, shares how the seventy-five-year-old fragrance house is redefining modern luxury through craftsmanship, creativity, and cultural agility.